Factory Merchants Branson is a shopping destination located in Branson, MO. As a Value-Retail Center, it occupies a prime spot at Pat Nash Dr. & Hwy. 76. Originally opened in 1994, the mall was updated and renovated in 1998. Shoppers can explore 273,657 sqft. of retail floor space featuring approximately 90 stores. The mall offers 1,331 parking spaces for visitors.