New Roc City is a shopping destination located in New Rochelle, NY. As a Entertainment Center, it occupies a prime spot at Main St. & LeCount Place & Harrison. Established in 1999, the property saw major improvements during its 1999 renovation. Shoppers can explore 500,000 sqft. of retail floor space featuring approximately 25 stores. Ample parking is provided with 1,900 spaces available.